The Toronto Symphony Orchestra’s 13th annual New Creations Festival kicks off on March 4th and we are more than ecstatic to share our latest giveaway. Participants will have the chance to win a festival pass to ALL THREE performances. We will be giving away three passes!

To enter, you must follow both MIMA CULTURE and the TSO on Instagram and Twitter and share which performance you are looking forward to the most using the hashtag #NCF17. The lucky winner* will be announced on Wednesday March 1st via Instagram direct message.

english final printedBold, experimental, and cutting edge, this year’s Festival is curated by Polaris Music Prize winner Owen Pallett, a renowned Canadian composer, violinist, keyboardist, and vocalist. The 2017 New Creations Festival fuses the pop- and classical-music worlds, with a touch of electronic music, a little dose of improvisation, and a blend of Aboriginal and folk sounds. To further enhance the Festival, concertgoers can enjoy an array of ancillary events—curated by Canadian composer Abigail Richardson-Schulte—including pre-concert performances, intermission chats, and post-concert parties (all included with concert tickets). The Festival also features two more free events: Composers in Conversation, a forum presented in collaboration with the Canadian Music Centre on March 7, and a noon-hour concert at the Richard Bradshaw Amphitheatre, presented in collaboration with the Canadian Opera Company on March 9. All New Creations Festival performances are part of Canada Mosaic—a Signature Project of Canada 150.

Guest artists include Canadian throat singer extraordinaire Tanya Tagaq, prominent Canadian violinist James Ehnes, distinguished pianist Yefim Bronfman, and the celebrated Kronos Quartet performing works by Nicole Lizée, Cassandra Miller, Owen Pallett, Nico Muhly, and more.

new creations artistsClick here for details.

*Contest open to Ontario residents only

The artist and the symphony (part two)

The Toronto Symphony Orchestra wants us all to “escape into music” as they open a new season tomorrow evening with glamorous soprano Renée Fleming. If you have paid attention to their advertising campaigns you will notice another theme – escaping into the illustrations that are their fantastic promotions.

From TTC posters to social media, the works of  Toronto-based artist Alanna Cavanagh are everywhere. As the second part to last week’s post, we dive once again into the visual world and explore its marketing influence.

By collaborating with branding company Haft2, artists like Alanna were sought out to provide the ultimate “balance of sophistication and quirkiness mixed with classic and modern”. In addition, the TSO’s program guides, Key, feature a piece of Canadian artwork in every guide, giving the opportunity for local talent to gain exposure.

As a marketer and cultural advocate, I get goosebumps when seeing campaigns look so ‘harmoniously’ in line with their branding and messaging.

For more information about the TSO’s 16/17 season visit 

Photo credits: Alanna Cavanagh (@alanna_cavanagh)

Learning coping skills through music


I like to think of myself as a musical advocate and feel the need to share my enthusiasm on all things related to music. That is why I started MIMACULTURE – to create a portal where music can fuse with other realms within the arts world, fashion, beauty, and more.

Music education has played an integral role in my life and to this day, very  influential. Being a former student and piano teacher, the skills one learns through music will stay embedded forever. Whether that be discipline, time management, or stress management (yes, stress), these skills go far beyond creative expression through the arts. Having become a parent recently, I have every desire to do the same for my children.

Not too long ago, I came across a Music Matters blog post from the Royal Conservatory of Music focusing on the life skills children develop through music education. Inner strength, coping skills and thinking beyond exams and festival competitions is the key emphasis behind this article by Linda Kundert-Stoll.

“There is no better way to develop competitive coping skills than through the study of music.”

Have a read: Life Skills Through Music

The Music of Strangers

The Toronto International Film Festival (TIFF) turns 40 this year and I also couldn’t be more excited to learn that Morgan Neville’s The Music of Strangers was to also premiere at this year’s event. The Academy Award-winning filmmaker will profile celebrated cellist Yo-Yo Ma’s Silk Road Ensemble. He brings together master musicians from around the world to teach, collaborate, and perform.

From Iran to China, we learn Yo-Yo Ma’s passion for passing down musical traditions to new generations with the help of international musicians whose divergent backgrounds create an eclectic collaboration. This is exactly what his SIlk Road Ensemble truly represents.

Toronto also has a special feature in this film with Ma performing Bach’s Suite No.1 piece in the Toronto Music Garden (a space that he co-created in the reflection of this composition).

The first screening will take place on Sunday September 13th at 2:45 PM.

For more information visit

Piano Interior 101

Have you inherited a piano and have no idea what to do with it? Or possibly own an upright or grand but don’t really know how to incorporate it into your space? Many tend to forget that these instruments can become such an interesting central focus somewhere in your home. First and foremost, they are instruments but pianos can also be an excellent piece of furniture and decorative accent.

piano salon example_www.architectureartdesigns.comAlthough I would love to be a homeowner with a piano room like the image to your left, the reality for most people is the exact opposite. Many have apartments or condos under 800 square feet. You can’t fit many additional pieces apart from the essentials. Aside from having enough space, there are so many different styles from modern to classic. How would you place, say, a handed down wooden upright, from the turn of the 20th century, into a chic bachelor apartment or busy family home? I came across quite a few inspiration shots and just couldn’t help myself but share with you all.


When I first came across this concept I was completely blown away. In my eyes, it is truly a shame to even throw a piano that may have reached its final days; broken strings, chipped ivories, the stain has completely worn away, you name it. In this case, if you have a vibrant space such as this one, a little sanding and some matching paint can turn your piano into aged accessory and focal piece all in one. One would just need to take a second, or even third look before realizing what you have in the room.

Awkward spaces, rooms with unique angles or miscellaneous nooks in your home can still potentially be a piano-friendly zone for that beloved instrument of yours. Decorate around with shelving units or hang frames and pictures of all sizes to create extra dimension around this uncommon area.

Last but not last, an apartment, too, can welcome your piano with open arms. The key is to really think outside the box and see if multiple functions can be incorporated. Extra space is a luxury but your piano can act as a divider between rooms or function as the backing to an office or work desk.

rustic-style-family-room-decorating-tips-with-classic-piano-besides-wall-wooden-bookshelves_www.greenstylegallery.comThere is a decor solution out there for everyone and these are just some of the many ways you can save your instrument from losing its place in your home.

Photo credits (in order of appearance):, Eurostyle Lighting, Jones Design Company,,