Innovative fashion is on the rise thanks to technology and a very ambitious retail environment. The world of bricks and mortar stores are changing and reinventing their ways thanks to online shopping. Brands are looking to create garments that not only look good but serve a purpose. Here’s a look into some interesting ‘smart fashion’ from how we purchase to adding the next best thing into our closets.
3D Virtual Styling
Let’s start with shopping. E-commerce retailers are growing at an alarming rate and let’s face it, convenience is key for many of us. Of course, many are hesitant to purchase without physically trying something on before buying it. Just last month, Asia-based Venture Studio, Nogle, unveiled a 3-D real-time virtual styling solution that would help online retailers, especially start up brands, connect better with their growing customer base. Style.me brings a new way for shoppers to try on clothes, create new looks and share on social media allowing users to create a 360-degree avatar of themselves. After entering a few simple measurements – height, weight, hips, waist and bra size – shoppers can generate an avatar with their body measurements to try on garments and find the best fit. Finally, shoppers are also able to personalize their avatar by adjusting their body measurements, skin tone, hair colors, and shoe selection.
For many fashion designers, the new trend is transform everyday wear into something more useful. Spinali Design is a French-based company known for creating jeans that can give directions without needing to take our your mobile device as you are heading over to your destination. Blue tooth sensors are stitched into the jeans’ waistband, your smart phone stays in your pocket and instead, sensors will vibrate, for example, will vibrate in your right pocket if you need to turn right. Once you lock down where you plan to go on your mobile device, the jeans will do the rest of the work.
Living, breathing textile
MIT researchers never cease to amaze us. Over the past year, efforts have been made to further increase athletic performance through textile innovation. Combining biomaterials research, this completely new form of performance fabric reacts to body heat and sweat. This garment understand when you sweat, help to release it, and close up to keep you warm again.
The worst is when your phone runs out of ‘juice’ before you come home from work or an event. Now, it is possible to charge your mobile device in your handbag at all times. High-tech purses are on the rise from clutches to totes. Mezzi, is a company from Vancouver making sure that their consumers “always stay in charge”. Along with an integrated phone charger, other designs also include blue tooth speaker, in-bag light and call/message notifications. We’ll take it.