The retail world has never been as robust as it is today. From pop-ups to online shopping, there is something out there for everyone right at our fingertips. But at the same time, even though there may be something out there for everyone with countless places to choose from, what if you’re still finding what you want? Staples are a must for every wardrobe and even though many assume that a simple, cotton, white long sleeve top would be simple to find but is it really? Yes, there are high end brands that can provide the perfect cut but can everyone afford a $300 shirt? Is there a way to marry the realms of quality and cost efficiency?
Heather Loduca knows that the struggle is real which is why she founded Crown + Pride. Being only a few months old, the Canadian brand has taken a stand on providing versatile pieces for work and play while also embracing quality and comfort. With her Aurora Sweater, Loduca has started with one basic piece that can go a long way. We sat down with her to chat about the beauty of basic and how, even when it comes to quality-driven, and runway-worthy essential pieces, you can have your cake and eat it too
MC: What gave you the inspiration for the name Crown + Pride?
HL: This is going to sound crazy, but I literally stood up one day and the name was sitting in the centre of my head. I thought to myself “I can’t just go with the very first thing I think of” so I made a list of about 40 other possibilities. As I was reading it over the only name that truly resonated with me was Crown + Pride. I felt it was cool, edgy, different, strong, confident with a feminine feel. Which are the exact traits my brand and clothing embody. I decided it was meant to be.
MC: Describe your brand and what you are aspiring to do with it.
HL: My brand is about being the most authentic version of yourself and supporting the idea that if you don’t like something about your life, speak up, get up and change it. Also supporting others who are doing that in their lives. From such a young age we learn fear, doubt and self consciousness and in my opinion, those are all things we’ve created in our minds. I want people and women in particular to feel supported to go out there and do anything they want, no matter how crazy it sounds.
MC: Why is it important to invest in quality basic staples in one’s wardrobe?
HL: I think basics are everything. They are the butter and sugar to a great baker. In order to create beautiful magic, versatility and a foundation for creativeness – starting with basics is a great first step. I think a lot of times we under estimate the value that a plain
white tee brings to our wardrobe and we might be inclined to spend the least amount of money on something like that. When in reality, it’ll be one of the most worn items. It’s about realizing value and matching how we invest in those items.
MC: How do your pieces, like the Aurora Sweater differentiate from other contemporary lines?
HL: Crown + Pride is all about basics with an edge. It’s appreciating how important and amazing basics are, but adding that personality and differentiators to them. With the Aurora sweater, the hems are unfinished giving it a bit more of a subtle rough look to it. For a warmer winter piece it has a more open neck with the option for it to be worn off the shoulder to incorporate a bit of sex appeal while still dressing for colder climates. The coolest thing is the sharp angle at the bottom of the sweater that highlights the woman’s shape and curve, and makes it even more versatile as it provides enough coverage for leggings, and it can also be worn with jeans, tucked into skirts and layered with other tops, jackets and vests. (check out my 30 day outfit challenge on IG for more reference). The goal with our basics is to really offer casual tops that because of the way they are
designed, are brought up to the next level and can be dressed up, it’s filling the space between casual and dressy.
MC: Please share more about your Spring/Summer ventures for C+P.
HL: Our next summer piece is currently being manufactured with a projected launch date of the first week of April, It’s a crop tee with some special edges of course and will come in black and white. It’ll be followed up by a dressier tank. We’ve already designed our fall 2017 pieces as well that will launch in September.