Montréal, November 15, 2016 – Canadian First Lady Sophie Grégoire-Trudeau, was spotted wearing the ‘Novembre’ scarf by Canadian luxury brand NIMINIMI at the Remembrance Day ceremonies in Ottawa. With her husband, Prime Minister Justin Trudeau, the couple paid their respects alongside other dignitaries.
Launched this year, Montréal-based designer Nimi Nanji-Simard was inspired to create Novembre in honour of the men and women who have risked their lives to protect ours. Apart from the red poppies and irises, the design also accentuates an incomplete heart which symbolizes the feeling many of our soldiers experience upon their return.
“To have Sophie Grégoire-Trudeau wear my scarves is such an honour. And especially on a day that represents bravery and sacrifice by those who risked their lives for peace. My family came to Canada as political refugees and are thankful each day for being able to live in a country that serves as a model for peace and pluralism.” – Nimi Nanji-Simard
Radio Canada International
The Canadian Press
The ‘Novembre’ scarf has been donated to multiple charities and auction events including The Great Jewellery Heist (Bridgepoint Health), Night of a Thousand Stars (VGH & UBC Hospital Foundation), and the True Patriot Love Foundation.
Founded by Nimi Nanji-Simard in 2016, the namesake line began after her years as a buyer for luxury hotel boutiques in Kenya. The debut collection comprises original designs informed by her past in Africa as well as the present in cosmopolitan Montréal.
For further media inquiries, images, sample requests, please contact:
Mijana Germanski, MIMA PUBLICITY, firstname.lastname@example.org