When it comes to architectural tailoring and comfortable work silhouettes, Rachel Sin’s designs speak to the mass of female professionals who shoot for the stars at work but can still pull off an edgy and versatile look. As much as I enjoy my corporate nine-to-five job, I do like to stand out by adding a fashionable flare to my look. Appearing for the second time at World Mastercard Fashion Week (WMCFW), Sin will have the opportunity to express not one, but two collections and share two fashion personas that exemplify her Urban Jetsetter – the #RSWORK / FW14 collection is for the City Jetsetter featuring a sculpted silhouette that is sharp and on point and #RSPLAY / SS15 collection is for the Exotic Jetsetter featuring a silhouette that is airy and flowing. These women are ” always on the go, with a career that is an extension of their life. They are technology-savvy and seamlessly blending work and play, hopping on a plane for a meeting abroad then staying a few extra days to soak up the city and culture”.
MC: What is your definition of the modern woman?
RS: To see the modern woman as intelligent, knows what she wants, knows how to get it and isn’t afraid to express herself.
MC: There is a strong history to the rise of the career woman. Is there an era that speaks to you as an inspirational moment for women?
I think the 1950s was where it all began. Between WWI and WWII, women took on male jobs and wanted to keep these positions after the war. I think there was timelessness about this era and why we keep seeing it being interpreted in a modern way.
MC: How do your SS15 collection pieces translate into specific architectural designs based on your previous career background?
RS: There is definitely an architectural aesthetic to the brand and I think it shines through very naturally. Each dress is sculpted to the form of the female body with architectural lines that are strong, yet at ease with effortless function. An architect would not design a dress that is not functional, this means that it is both versatile and comfortable to wear day-to-night. I also approach fashion the same way an architect would create a building – we oversee the design and construction process from selecting the materials to ensuring the final product is exactly what we designed it to be.
MC: What are you looking forward to most about next week’s WMCFW?
RS: We’re making a bold move by unveiling both the FW14 and SS15 collection in one show. This has never been done before, but as WMCFW moves away from being a buyer-targeted event, we wanted to engage the public with what is both current and trending. I’m excited on how we will make it a streamline show with both collections, and making the whole show experience a representation of the brand itself. I’m excited to see how people will react to this.
On Wednesday, October 22nd at 7:00pm, Rachel Sin will feature her collections on the Main Runway at David Pecaut Square. For more information visit worldmastercardfashionweek.com